logo exploration

name exploration

Never Give Up, created during the period of lockdown, is a takeaway service exploiting the simplicity of the house tools to make delightful meals to be collected and eaten.

Elisa Mattioli is the young founder of NGU.
She proposed this name as it literary was a motto for her to come out of a difficult situation, simply giving love to others through her plates.
She asked for a naïve linear logo with neutral colours which would have represented her personality and the philosophy of her activity.

I developed her brand’s strategy, brand name, logo design, identity design, website and supporting style guide.

Service completed:

• Brand Naming

• Logo Design

• Styleguide

• Web design & Dev.