FLEXI
Foldable stand and lid
“Others have seen what is and asked why.
I have seen what could be and asked why not.”
Pablo Picasso
Brief:
Industrial design for enterprise positions industrial design as a commercial practice where innovation and entrepreneurial thinking provides solutions that meet the wants and needs of real people. Design a domestic accessory, selecting and applying the measure to protect it and to prepare and pitch the design to a potential funder/producer.
How:
Understand the role of entrepreneurs. Generate values through design and identify means by which to bring this value into being in marketplaces. General understanding of IP (Intellectual Property).
External contributors:
- Sebastian Conran — Conran Associates
- Jackie Piper — Designed in Colour
- Adrian Allen — Designer and manufacturer
- Jim Reeves — Consultant product designer/ technical director
- Dan Black and Blum
- Gareth McNeil — Joseph&Joseph
- Sasha Damjanovski — award-winning director, writer, and producer
- Paul Sturrock — working with technology growth companies as a manager, co-founder, early-stage investor, board member, consultant, and coach
Outcome:
Flexi is a LID to avoid dry food and protect it from external agents. It is a STAND to serve or display the food, keeping both functionality and beauty. It is FOLDABLE to save space in the kitchen cabinets.
Analysis of problems and solutions, value proposition and target market.
Cardboard, big version.
Wood, medium version.
Plastic, small version.
Cake holder.
Fruit holder.
Food stand.
